BBy Bikram Nath·Researched from UK Amazon listings·Updated 2026-10-16·6 products compared
Disclosure: As an Amazon Associate I earn from qualifying purchases. This guide contains Amazon affiliate links, and we may earn a commission — at no extra cost to you — but it never changes our rankings.
What are the best TVs under £300 to buy in the UK?
Our top pick for TVs Under £300 in the UK is the CHiQ U43QM9KF 43 Inch 4K UHD QLED Smart Roku TV.
The CHiQ U43QM9KF suits buyers who want a 43-inch 4K QLED set on Roku TV with voice-assistant support, stated dimensions and VESA mounting, and a 2 year manufacturer warranty on the listing.
The CHiQ 43 Inch 4K UHD QLED Smart Roku TV is our top pick among TVs under £300 because its listing states 4K UHD (3840x2160) with HDR10, HDMI 2.1, Dolby Audio, its dimensions with and without the stand, VESA 200 x 200 mm wall mounting and a 2 year manufacturer warranty. For Dolby Vision and Dolby Atmos, the Hisense 43E78QTUK names both and states a warranty of 2 years; for a smaller 40-inch screen, the TCL 40V5D-UK is a Full HD QLED set with Fire TV and a 2 year manufacturer warranty.
This guide compares six TVs under £300 from CHiQ, Samsung, Hisense, HYE and TCL on what each listing states: screen size, resolution, HDR formats, smart platform, connections and warranty. Five are 43-inch 4K sets and the TCL is a 40-inch Full HD set; stated warranties run from 1 Year (Samsung and both HYE sets) to 2 years (CHiQ, Hisense and TCL).
Buying guide
What should you look for in TVs Under £300?
1Resolution: the CHiQ (3840x2160), Samsung, Hisense and both HYE listings state 4K; the TCL 40V5D-UK states Full HD 1080p.
2HDR formats: the CHiQ and TCL list HDR10, the Samsung HDR10+ and the Hisense Dolby Vision. The HYE 43" QLED title says HDR without naming a format, and the HYE 43" LED listing does not mention HDR in the features we read.
3Smart platform: Roku TV on the CHiQ, Tizen OS on the Samsung and both HYE sets, and Fire TV on the TCL. The Hisense listing names Freely, Disney +, YouTube and Netflix but not its operating system.
4Connections: both HYE listings state three HDMI ports, two USB slots, Wi-Fi and Bluetooth; the CHiQ names HDMI 2.1 and USB 2.0 ports without a count. The Samsung, Hisense and TCL listings do not mention ports in the features we read.
5Warranty: 2 year manufacturer on the CHiQ and TCL, 2 years on the Hisense, and 1 Year on the Samsung and both HYE sets; the HYE 43" LED listing describes a one-year parts and labour warranty.
Our process
How do we choose our picks?
We don’t lab-test products ourselves. Instead we synthesise current Amazon UK listings and published specs into clear, honest recommendations. We earn a commission if you buy through our links, but that never changes which products we rank.
Current UK availability
We check each pick against live Amazon UK catalogue data rather than last year’s model lists. Stock moves fast, so a listing can sell out after we publish.
Published specs
We compare manufacturer specifications so each pick is right for a real budget and use-case.
UK-specific fit
We factor in UK voltage and plug/fitting standards — details that generic global lists miss.
Smart AI TV with Freely, Disney +, YouTube and Netflix
Samsung Tizen OS with Gaming Hub
Fire TV
Samsung Tizen OS with Gaming Hub
Warranty
2 year manufacturer
1 Year
2 years
1 Year
2 year manufacturer
One-year parts and labour
HDR Formats
HDR10
HDR10+
Dolby Vision
HDR (no format named)
HDR10
—
Connections
HDMI 2.1 and USB 2.0 ports
—
—
Three HDMI ports, two USB slots, Wi-Fi and Bluetooth
—
Three HDMI ports, two USB slots, Wi-Fi and Bluetooth
Voice Control
—
—
—
Alexa and Bixby
Press & Ask Alexa
Bixby and Alexa
The rankings
The best TVs Under £300, ranked
1
CHiQ
Top Pick
CHiQ U43QM9KF 43 Inch 4K UHD QLED Smart Roku TV
The CHiQ U43QM9KF suits buyers who want a 43-inch 4K QLED set on Roku TV with voice-assistant support, stated dimensions and VESA mounting, and a 2 year manufacturer warranty on the listing.
Screen Size
43 inch
Resolution
4K UHD (3840x2160)
HDR Formats
HDR10
Smart Platform
Roku TV, with Freely
Connections
HDMI 2.1 and USB 2.0 ports
Dimensions
956 x 180 x 602 mm with stand; 956 x 86 x 556 mm without stand
Warranty
2 year manufacturer
What we like
+4K UHD (3840x2160) QLED panel with HDR10 support, per the listing
+Works with Alexa, Google Assistant and Apple Home, the listing says
+States its dimensions with and without the stand, and VESA 200 x 200 mm wall mounting
+2 year manufacturer warranty
Worth noting
–The listing names HDMI 2.1 and USB 2.0 but gives no port count
–HDR10 is the one HDR format the listing names
–The listing states no refresh rate
£239.97£299.99−20%Amazon.co.uk price as of 17 Oct, 13:00 (London time). Details
Samsung U7020H 43-Inch Crystal UHD 4K Smart TV (2026)
The Samsung U7020H 43-Inch suits buyers who want a 43-inch 4K set on Tizen OS with HDR10+, Gaming Hub and stated dimensions and box contents; the listing states a 1 Year warranty.
Screen Size
43-inch
Resolution
Crystal UHD 4K
HDR Formats
HDR10+
Smart Platform
Tizen OS
Audio
Dynamic Sound Pack with OTS Lite and Adaptive Sound
Dimensions
95.78 x 60.90 x 15.70 cm (WxHxD)
Warranty
1 Year
What we like
+HDR10+, 4K Upscaling and the Crystal Processor 4K, per the listing
+Football Mode, Gaming Hub and SmartThings named on the listing
+States its dimensions (95.78 x 60.90 x 15.70 cm, WxHxD) and box contents: the TV, an IR remote, a power cable and a user manual
+Dynamic Sound Pack with OTS Lite action tracking and Adaptive Sound, per the listing
Worth noting
–The listing does not mention HDMI or USB ports in the features we read
–HDR10+ is the one HDR format the listing names
–The listing gives no refresh rate figure
£249.00Amazon.co.uk price as of 17 Oct, 13:00 (London time). Details
The Hisense 43E78QTUK suits buyers who want Dolby Vision and Dolby Atmos on a 43" 4K QLED set with a direct lit full array, with a warranty of 2 years on the listing.
Screen Size
43"
Resolution
4K
HDR Formats
Dolby Vision
Smart Platform
Smart AI TV with Freely, Disney +, YouTube and Netflix
Audio
Dolby Atmos
Panel
Direct lit full array, Quantum Dot Colour
Warranty
2 years
What we like
+Dolby Vision and Dolby Atmos named on the listing
+Direct lit full array: the listing describes a grid of LEDs behind the whole panel
+Hi-View AI Engine, which the listing says upscales content whatever the input
+Warranty stated as 2 years
Worth noting
–The listing does not mention HDMI or USB ports in the features we read
–The listing does not name the TV's operating system
–The listing states no refresh rate
£264.99Amazon.co.uk price as of 17 Oct, 13:00 (London time). Details
The HYE 43" QLED Smart TV suits buyers who want Tizen OS and stated connections (three HDMI ports, two USB slots, Wi-Fi and Bluetooth) on a 43-inch 4K QLED set; the listing states a 1 Year warranty.
Screen Size
43 inch
Resolution
4K Ultra HD
HDR Formats
HDR (no format named)
Smart Platform
Samsung Tizen OS with Gaming Hub
Connections
Three HDMI ports, two USB slots, Wi-Fi and Bluetooth
Voice Control
Alexa and Bixby
Warranty
1 Year
What we like
+Three HDMI ports and two USB slots, with built-in Wi-Fi and Bluetooth
+Tizen OS with the Samsung Gaming Hub and BBC iPlayer, per the listing
+Alexa and Bixby voice control, with Apple AirPlay named in the title
+Slim, frameless design, per the listing
Worth noting
–The title says HDR but the listing names no HDR format
–The listing states no refresh rate
£199.98Amazon.co.uk price as of 17 Oct, 13:00 (London time). Details
TCL 40V5D-UK 40 Inch Full HD QLED Smart TV with Fire TV
The TCL 40V5D-UK suits buyers who want a 40-inch Full HD QLED set with Fire TV, HDR10 and Apple AirPlay 2, with a 2 year manufacturer warranty on the listing.
Screen Size
40 Inch
Resolution
Full HD 1080p
HDR Formats
HDR10
Smart Platform
Fire TV
Panel
QLED, Direct LED
Voice Control
Press & Ask Alexa
Warranty
2 year manufacturer
What we like
+Fire TV with Press & Ask Alexa and Apple AirPlay 2, per the title
+QLED panel with HDR10, per the listing
+2 year manufacturer warranty
+Metallic bezel-less design with a brushed dark metal front
Worth noting
–Full HD 1080p resolution, per the listing
–The listing does not mention HDMI or USB ports in the features we read
–The listing states no refresh rate
£229.00£239.00−4%Amazon.co.uk price as of 17 Oct, 13:00 (London time). Details
The HYE 43" LED Smart TV suits buyers who want the same stated connections as the HYE 43" QLED, three HDMI ports and two USB slots with Wi-Fi and Bluetooth, on a 4K LED panel with a one-year parts and labour warranty.
Screen Size
43 inch
Resolution
4K Ultra HD
Smart Platform
Samsung Tizen OS with Gaming Hub
Connections
Three HDMI ports, two USB slots, Wi-Fi and Bluetooth
Voice Control
Bixby and Alexa
Warranty
One-year parts and labour
What we like
+Three HDMI ports and two USB slots, with built-in Wi-Fi and Bluetooth
+Tizen OS with BBC iPlayer and the Bixby and Alexa voice assistants, per the listing
+One-year parts and labour warranty
Worth noting
–The listing does not mention HDR in the features we read
–The listing states no refresh rate
£189.98Amazon.co.uk price as of 17 Oct, 13:00 (London time). Details
Product prices and availability are accurate as of 17 Oct, 13:00 (London time) and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
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Picture claims on these listings, such as QLED, Quantum Dot colour and AI upscaling, are the brands' own descriptions, and none of the six states a brightness or refresh-rate figure. Port counts appear only on the two HYE listings.
Our Take
As a default, the CHiQ 43 Inch 4K UHD QLED Smart Roku TV: 3840x2160 with HDR10, HDMI 2.1, Roku TV and a 2 year manufacturer warranty, all on the listing. For Dolby Vision and Dolby Atmos, the Hisense 43E78QTUK names both with a warranty of 2 years; for stated port counts, the HYE 43" QLED lists three HDMI ports, two USB slots and Bluetooth.
Questions & answers
Frequently asked questions
Are TVs under £300 4K?
Five of the six in this guide state 4K: the CHiQ (3840x2160), the Samsung U7020H, the Hisense 43E78QTUK and both HYE sets. The TCL 40V5D-UK is Full HD 1080p.
What size TV can you get for under £300?
In this guide, the TCL 40V5D-UK is 40 inches and the other five (CHiQ, Samsung, Hisense and both HYE sets) are 43 inches.
Which of these TVs support Dolby Vision?
The Hisense 43E78QTUK listing names Dolby Vision. The CHiQ and TCL 40V5D-UK list HDR10 and the Samsung HDR10+; the HYE listings do not mention Dolby Vision in the features we read.
Which smart platform do these TVs use?
Roku TV on the CHiQ, Tizen OS on the Samsung and both HYE sets, and Fire TV on the TCL 40V5D-UK. The Hisense listing names Freely, Disney +, YouTube and Netflix but not its operating system.
Do these TVs work with Alexa?
The CHiQ, TCL 40V5D-UK and both HYE listings name Alexa; the CHiQ also names Google Assistant and Apple Home, and the HYE sets Bixby. The Samsung and Hisense listings do not mention Alexa in the features we read.
What warranty do TVs under £300 come with?
On these listings: 2 year manufacturer on the CHiQ and TCL 40V5D-UK, 2 years on the Hisense 43E78QTUK and 1 Year on the Samsung U7020H and both HYE sets.
Affiliate disclosure: As an Amazon Associate I earn from qualifying purchases. UKPicks earns a small commission from qualifying purchases made via links on this page. This does not affect our editorial recommendations or the price you pay.
