LG C4 OLED vs Samsung S95D QD-OLED: UK TV Comparison 2026

Updated 2026-07-05

Disclosure: As an Amazon Associate I earn from qualifying purchases. This comparison contains Amazon affiliate links.

The LG C4 OLED and Samsung S95D QD-OLED are the two most acclaimed premium TVs available to UK buyers in 2026, sold at Currys, John Lewis, Richer Sounds, and Amazon UK. The LG C4 uses LG's proven WOLED panel with the Alpha 9 Gen 7 AI processor, offering webOS, comprehensive HDMI 2.1 support, and Dolby Vision — making it the default recommendation for most UK living rooms. The Samsung S95D pushes the technology further with its QD-OLED panel that delivers higher peak brightness, better colour volume, and an anti-glare screen coating that handles bright UK conservatories and south-facing rooms better. For UK buyers, the choice often comes down to viewing conditions (Samsung handles bright rooms better), gaming requirements (both support 4K 120Hz), and smart TV ecosystem preference (webOS vs Tizen). This comparison examines real-world picture quality, gaming performance, smart features, and UK pricing.

LG

LG C4 OLED

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Samsung

Samsung S95D QD-OLED

See price on Amazon

Specs Comparison

SpecLG C4 OLEDSamsung S95D QD-OLED
PanelWOLED (evo)QD-OLED
Peak Brightness~1300 nits (10% window)~2000 nits (10% window)
Refresh Rate120 Hz120 Hz (144 Hz PC mode)
HDMI 2.1 Ports44
HDR FormatsDolby Vision, HDR10, HLGHDR10+, HDR10, HLG
Smart TVwebOS 24Tizen OS
Sizes Available42, 48, 55, 65, 77, 83 inch55, 65, 77 inch

Pros & Cons

LG C4 OLED

Pros

  • Dolby Vision support — the HDR format used by most UK streaming services
  • Four HDMI 2.1 ports — enough for Sky Q, PS5, Xbox, and a soundbar
  • webOS is intuitive with UK catch-up apps (BBC iPlayer, ITV Hub, Channel 4, My5)
  • Wide range of sizes from 42 to 83 inches suits any UK room
  • Proven reliability — LG OLED panels have the longest UK track record

Cons

  • Lower peak brightness than Samsung S95D — struggles in very bright rooms
  • WOLED panel can appear slightly less vibrant than QD-OLED in direct comparison
  • Stand is wide and needs a large TV unit
  • No anti-glare coating — reflections visible with south-facing windows

Samsung S95D QD-OLED

Pros

  • Highest peak brightness of any OLED — excellent in bright UK conservatories
  • Anti-glare matte coating virtually eliminates reflections
  • QD-OLED panel delivers wider colour volume and more saturated colours
  • 144 Hz mode for PC gaming
  • One Connect box keeps cables tidy with single-cable run to TV

Cons

  • No Dolby Vision — relies on HDR10+ which has fewer UK streaming titles
  • More expensive than LG C4 at equivalent screen sizes
  • Tizen OS has fewer UK catch-up apps compared to webOS
  • Only available in 55, 65, and 77 inch — no smaller or larger options

Our Verdict

The LG C4 OLED is the better choice for most UK living rooms thanks to its Dolby Vision support (used by Netflix, Apple TV+, Disney+, and Sky), wider size range, and excellent smart TV platform with all UK catch-up apps. The Samsung S95D wins in bright rooms where its anti-glare coating and 2000-nit peak brightness make a visible difference, and for viewers who prioritise raw picture quality over HDR format support. Both are outstanding TVs — the LG C4 is the safer, more versatile choice.

Best for Budget

LG C4 OLED

Best for Features

Samsung S95D QD-OLED

Buy LG C4 OLED on Amazon UKBuy Samsung S95D QD-OLED on Amazon UK

Buying Guide

  • 1Assess your room lighting: if you have large windows and watch TV during the day, the Samsung S95D's anti-glare coating makes a significant difference. Dark rooms favour the LG C4.
  • 2Check your streaming services: if you use Netflix, Apple TV+, Disney+, or Sky, the LG C4's Dolby Vision support delivers a noticeably better HDR experience with those services.
  • 3Measure your TV unit: the LG C4's stand is wider than the Samsung's One Connect box setup. Check your furniture can accommodate the stand before buying.
  • 4Consider future gaming plans: both support 4K 120Hz for PS5 and Xbox Series X. PC gamers benefit from the Samsung S95D's 144Hz mode.
  • 5Compare UK prices: both TVs see significant discounts during Amazon Prime Day, Black Friday, and January sales. Check Richer Sounds for UK-exclusive bundles.

Editor's Note

Both TVs support Freeview Play for UK terrestrial channels via aerial connection. The LG C4 has an integrated Freeview tuner on all models. Samsung's S95D also includes Freeview but relies more on Samsung TV Plus for free content. For 4K content, both require a broadband connection of at least 25 Mbps — the average UK home broadband speed is around 80 Mbps, so this should not be an issue.

Frequently Asked Questions

Is the LG C4 or Samsung S95D better for PS5 gaming?
Both are excellent for PS5 gaming with 4K 120Hz, VRR, and ALLM support. The LG C4 has a slight edge because PS5 supports Dolby Vision gaming, which the Samsung S95D cannot display. Input lag is comparable on both at around 9-10ms.
Does the Samsung S95D support Dolby Vision?
No. Samsung does not support Dolby Vision on any of its TVs. The S95D uses HDR10+ instead, which is supported by Amazon Prime Video but not by Netflix, Apple TV+, or Disney+. This means you watch those services in standard HDR10 on Samsung.
Which OLED TV is better in a bright room?
The Samsung S95D is significantly better in bright rooms thanks to its anti-glare matte coating and 2000-nit peak brightness. The LG C4's glossy screen produces visible reflections in rooms with uncovered windows.
How long do OLED TVs last before burn-in?
Modern OLED TVs from both LG and Samsung include burn-in prevention features (pixel shift, screen savers, panel refresh). With normal UK viewing habits, burn-in is unlikely within 5-7 years. Both brands offer warranties that cover manufacturing defects.

Further Reading

Affiliate disclosure: As an Amazon Associate I earn from qualifying purchases. This comparison contains affiliate links. If you purchase via our links, UKPicks may earn a commission at no extra cost to you. This does not influence our rankings.