BBy Bikram Nath·Researched from UK Amazon listings·Updated 2026-10-16·6 products compared
Disclosure: As an Amazon Associate I earn from qualifying purchases. This guide contains Amazon affiliate links, and we may earn a commission — at no extra cost to you — but it never changes our rankings.
What are the best luxury moisturisers to buy in the UK?
Our top pick for Luxury Moisturisers in the UK is the Kiehl's Ultra Facial Moisturiser, Squalane & Glycerin, 125ml.
Kiehl's Ultra Facial Moisturiser suits buyers who want one lightweight cream for face and body, morning and night, with squalane and glycerin and a listing that names dry, sensitive, oily and combination skin.
Kiehl's Ultra Facial Moisturiser is our top pick because its listing states a lightweight cream with squalane and glycerin, designed for dry, sensitive, oily and combination skin, for use on face and body, morning and night, in a 125ml size. For ultra-sensitive skin, La Roche-Posay says its Toleriane Dermallergo Cream is Allergy UK approved; for a rich cream, ESPA's 24-Hour Replenishing Moisturiser names myrrh, frankincense, neroli, evening primrose and jojoba.
This guide compares six moisturisers from Kiehl's, La Roche-Posay, The INKEY List, ESPA, Aveeno and CeraVe, using what each listing states: texture, key ingredients, skin types, fragrance, directions and size. Stated sizes run from 40ml (La Roche-Posay) to 473ml (CeraVe).
Buying guide
What should you look for in Luxury Moisturisers?
1Skin type: Kiehl's lists dry, sensitive, oily and combination skin; The INKEY List says all skin types, even sensitive; La Roche-Posay says dry and ultra-sensitive skin; Aveeno says sensitive skin and normal to dry skin; CeraVe says normal to dry skin. The ESPA listing does not name a skin type in the features we read.
2Texture: the listings describe a lightweight cream (Kiehl's), lightweight care (La Roche-Posay), a hydration cream (The INKEY List), a rich, hydrating face cream (ESPA), a lightweight gel-cream (Aveeno) and a lightweight, fast-absorbing lotion (CeraVe).
3Fragrance: The INKEY List, Aveeno and CeraVe listings say fragrance-free. The Kiehl's, La Roche-Posay and ESPA listings do not mention fragrance in the features we read.
4Hydration claims: La Roche-Posay states 48-hour hydration; The INKEY List and CeraVe state 24-hour hydration, Aveeno 24H moisturisation, and ESPA's product name says 24-Hour. Kiehl's says its cream helps keep skin feeling soft and nourished all day. These are the brands' own claims.
5Where to apply: Kiehl's and CeraVe say face and body; La Roche-Posay face, eyes and neck; The INKEY List face, neck and décolletage; ESPA face and neck; Aveeno the face.
Our process
How do we choose our picks?
We don’t lab-test products ourselves. Instead we synthesise current Amazon UK listings and published specs into clear, honest recommendations. We earn a commission if you buy through our links, but that never changes which products we rank.
Current UK availability
We check each pick against live Amazon UK catalogue data rather than last year’s model lists. Stock moves fast, so a listing can sell out after we publish.
Published specs
We compare manufacturer specifications so each pick is right for a real budget and use-case.
UK-specific fit
We factor in UK voltage and plug/fitting standards — details that generic global lists miss.
Kiehl's Ultra Facial Moisturiser suits buyers who want one lightweight cream for face and body, morning and night, with squalane and glycerin and a listing that names dry, sensitive, oily and combination skin.
Texture
Lightweight cream
Key Ingredients
Squalane and glycerin
Skin Type
Dry, sensitive, oily and combination
Use On
Face and body
Directions
A small amount after cleansing and toning, avoiding the eye area; morning and night
Size
125ml
What we like
+Lists dry, sensitive, oily and combination skin
+Names squalane and glycerin as its key ingredients
+For face and body, morning and night, per the listing
Worth noting
–No full ingredient list in the features we read
–The listing does not mention fragrance or an SPF in the features we read
£32.00Amazon.co.uk price as of 25 Oct, 06:00 (London time). Details
The La Roche-Posay Toleriane Dermallergo Cream suits dry or ultra-sensitive skin, as the listing describes it, with Allergy UK approval stated and shea butter and squalane named, for face, eyes and neck.
Key Ingredients
Shea butter, squalane and Neurosensine
Skin Type
Dry and ultra-sensitive, per the listing
Approval
Allergy UK approved, per the listing
Hydration Claim
48-hour
Use On
Face, eyes and neck
Directions
Morning and evening
Size
40ml
What we like
+The listing says Allergy UK approved, formulated for ultra-sensitive skin
+Names shea butter, squalane and Neurosensine
+For face, eyes and neck, per the listing
+La Roche-Posay states 48-hour hydration
Worth noting
–No full ingredient list in the features we read
–The listing does not mention fragrance in the features we read
£24.49Amazon.co.uk price as of 25 Oct, 06:00 (London time). Details
The INKEY List Bio-Active Moisturiser suits buyers who want a fragrance-free, vegan-friendly cream with ceramides and shea butter that the listing says suits all skin types, even sensitive.
Texture
Cream
Key Ingredients
Bio-Active Ceramides, Gransil Blur, shea butter
Skin Type
All, even sensitive, per the listing
Formula
Fragrance-free, cruelty-free, vegan friendly
Hydration Claim
24-hour
Directions
A blueberry-sized amount AM and PM to face, neck and décolletage
Size
50ml
What we like
+Fragrance-free, cruelty-free and vegan friendly, per the listing
+Says it suits all skin types, even sensitive
+Names Bio-Active Ceramides, Gransil Blur and shea butter
+Directions: a blueberry-sized amount, used AM and PM for 4 weeks for best results, per the listing
Worth noting
–No ingredient percentages or full ingredient list in the features we read
–The listing does not mention an SPF in the features we read
£15.69£19.00−17%Amazon.co.uk price as of 25 Oct, 06:00 (London time). Details
The ESPA 24-Hour Replenishing Moisturiser suits buyers who want a rich face cream with myrrh, frankincense, neroli, evening primrose, jojoba and vitamin E named on the listing, for morning and evening use on face and neck.
Texture
Rich, hydrating face cream
Key Ingredients
Myrrh, frankincense, neroli, evening primrose, jojoba and vitamin E
Use On
Face and neck
Directions
Morning and evening; tap in until fully absorbed
Size
55ml
What we like
+Names myrrh, frankincense, neroli, evening primrose, jojoba and vitamin E as key ingredients
+Described as a rich, hydrating face cream
+Directions on the listing: morning and evening, tapped into face and neck
Worth noting
–The listing does not name a skin type in the features we read
–No full ingredient list, and no mention of fragrance or an SPF, in the features we read
£34.00£51.00−33%Amazon.co.uk price as of 25 Oct, 06:00 (London time). Details
Aveeno Face Calm+Restore Oat Gel Moisturiser, 50ml
The Aveeno Face Calm+Restore Oat Gel Moisturiser suits sensitive or normal to dry skin, as the listing describes, with a fragrance-free gel-cream for morning and night use on the face.
Texture
Lightweight gel-cream
Key Ingredients
Prebiotic Oat and Calming Feverfew
Skin Type
Sensitive skin; normal to dry skin, per the listing
Formula
Fragrance-free, non-comedogenic
Hydration Claim
24H moisturisation
Directions
Massage onto the face; twice a day, morning and night
Size
50ml
What we like
+Fragrance-free and non-comedogenic, per the listing
+Names Prebiotic Oat and Calming Feverfew
+Listed for sensitive skin and normal to dry skin, with 24H moisturisation stated
Worth noting
–No full ingredient list in the features we read
–The listing's directions name the face; neck and body are not mentioned, and no SPF is stated in the features we read
£9.99£11.99−17%Amazon.co.uk price as of 25 Oct, 06:00 (London time). Details
The CeraVe Moisturising Lotion suits normal to dry skin, as the listing describes, for buyers who want one fragrance-free lotion for face and body with 3 Essential Ceramides and hyaluronic acid, in a 473ml size.
Texture
Lightweight, fast-absorbing lotion
Key Ingredients
3 Essential Ceramides (1, 3, 6-II) and hyaluronic acid
Skin Type
Normal to dry skin, per the title
Formula
Fragrance-free, oil-free, non-comedogenic
Hydration Claim
24-hour
Use On
Face and body; suitable for babies from 2 months, per the listing
Size
473ml
What we like
+Oil-free, non-comedogenic and fragrance-free, per the listing
+Names 3 Essential Ceramides (1, 3, 6-II) and hyaluronic acid
+For face and body; the listing says it is suitable for babies from 2 months
Worth noting
–The listing gives no directions for use in the features we read
–No full ingredient list, and no mention of an SPF, in the features we read
£13.12£17.00−23%Amazon.co.uk price as of 25 Oct, 06:00 (London time). Details
Product prices and availability are accurate as of 25 Oct, 06:00 (London time) and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Editor's Note
These listings name key ingredients, but none gives a full ingredient list or states an SPF in the features we read. Hydration periods of 24 or 48 hours are the brands' own claims, and the La Roche-Posay listing says Allergy UK approved. ESPA's listing does not say which skin types it suits; the other five do.
Our Take
As a default, Kiehl's Ultra Facial Moisturiser: a lightweight cream with squalane and glycerin that the listing says suits dry, sensitive, oily and combination skin, for face and body, morning and night. For ultra-sensitive skin, the La Roche-Posay Toleriane Dermallergo Cream lists Allergy UK approval; for a fragrance-free cream, The INKEY List names Bio-Active Ceramides and shea butter.
Questions & answers
Frequently asked questions
Which moisturisers suit sensitive skin?
La Roche-Posay says its Toleriane Dermallergo Cream is formulated for ultra-sensitive skin and is Allergy UK approved. Aveeno says its Oat Gel Moisturiser is suitable for sensitive skin, The INKEY List says all skin types, even sensitive, and Kiehl's lists sensitive alongside dry, oily and combination skin. The ESPA and CeraVe listings do not mention sensitive skin in the features we read.
Which of these moisturisers are fragrance-free?
The INKEY List, Aveeno and CeraVe listings say fragrance-free. The Kiehl's, La Roche-Posay and ESPA listings do not mention fragrance in the features we read.
Can a face moisturiser be used on the body?
Kiehl's says its Ultra Facial Moisturiser is suitable for use on face and body, and CeraVe says its lotion is for both face and body. ESPA names the face and neck, La Roche-Posay the face, eyes and neck, The INKEY List the face, neck and décolletage, and Aveeno the face.
How often should you apply moisturiser?
Kiehl's says morning and night; La Roche-Posay and ESPA say morning and evening; Aveeno says twice a day, morning and night; The INKEY List says use it AM and PM for 4 weeks for best results. The CeraVe listing gives no directions in the features we read.
How long do these moisturisers say they hydrate for?
La Roche-Posay states 48-hour hydration; The INKEY List and CeraVe state 24-hour hydration, Aveeno 24H moisturisation, and ESPA's product name says 24-Hour. Kiehl's says its cream helps keep skin feeling soft and nourished all day. These are the brands' own claims.
Which moisturisers are for dry skin?
La Roche-Posay names dry and ultra-sensitive skin; CeraVe and Aveeno say normal to dry skin; Kiehl's lists dry alongside sensitive, oily and combination skin; The INKEY List says all skin types. The ESPA listing does not name a skin type in the features we read.
Affiliate disclosure: As an Amazon Associate I earn from qualifying purchases. UKPicks earns a small commission from qualifying purchases made via links on this page. This does not affect our editorial recommendations or the price you pay.
