Best Electric Shaver Under £100 UK
The £50-£100 bracket is where electric shavers get genuinely good in the UK. This is the sweet spot — you get features like auto-sensing motors, cleaning stations, and flexible head systems that used to be flagship-only. Braun's Series 5 and Philips' Series 5000 dominate here for good reason.
What to Look For
- 1At this price, expect an auto-sensing motor that adjusts power to beard density — it makes a real difference on thicker growth areas like the chin.
- 2Cleaning stations (SmartCare centres) start appearing around £70-80 — they're worth it if you hate manual rinsing, but factor in the ongoing cost of cleaning cartridges (about £5-8 each, lasting 2-3 months).
- 3Look for shavers with a travel lock and a hard case — at this price tier, most brands include one, and it protects your investment.
- 4Check the replacement head/foil cost before buying: Braun Series 5 cassettes are about £25, Philips SH50 heads around £15-20. Over 3 years, this adds £50-75 to the real cost.
- 5John Lewis offers a 2-year guarantee on electricals and price-matches Amazon UK — worth buying there if you want easier returns.
Our Top Picks
Braun Series 5 51-M4500cs Electric Shaver with SmartCare Centre
Pros
- AutoSense motor reads beard density and adjusts power in real time
- SmartCare cleaning station sanitises, charges, and lubricates
- EasyClick system lets you swap in a trimmer or body groomer attachment
- Fully waterproof for wet/dry use
Cons
- Cleaning cartridges are an ongoing cost (about £5-8 every 2-3 months)
- Slightly bulkier than travel-focused models
The benchmark mid-range shaver — EasyClean system, auto-sensing motor, and a cleaning station all for under £90.
Philips Series 5000 Shaver S5588/30
Pros
- SkinIQ technology adapts to facial contours with minimal pressure
- SteelPrecision blades cut hair closer to the skin than previous Philips models
- 60-minute battery with 5-minute quick charge
- 360° flexible heads follow every curve of the face and neck
Cons
- No cleaning station included at this price — manual rinse only
- Rotary design less precise for straight-edge styling
Best rotary option in this bracket — SteelPrecision blades and SkinIQ technology make it genuinely comfortable on sensitive skin.
Braun Series 6 60-B1200s Electric Shaver
Pros
- SensoFlex swivel head adapts to jaw and neck contours
- ProBlade trimmer handles longer stubble without tugging
- Travel case included — solid build quality
- 50-minute battery with 5-minute quick charge
Cons
- No cleaning station at this price point (sold separately)
- Marginal improvement over Series 5 for the price premium
Catches the entry point of Braun's Series 6 under £100 — SensoFlex swivel head and stronger motor than the Series 5.
Panasonic ES-LT4B Wet & Dry Shaver
Pros
- Linear motor maintains full power even on low battery
- 3-blade cutting system with 30° nano-polished blades
- Multi-flex pivoting head follows facial contours
- Very quiet compared to Braun and Philips alternatives
Cons
- Less widely stocked in UK high street shops than Braun or Philips
- Replacement outer foils can take longer to ship from Amazon UK
An underrated third option — Panasonic's 3-blade linear motor is exceptionally fast and handles multi-day growth better than most foil shavers.
Philips Series 3000 Shaver with SkinProtect S3244/12
Pros
- SkinProtect technology reduces nicks and cuts
- 60-minute battery — top of class at this sub-£50 price
- Pop-up trimmer for sideburns and moustache
- Lightweight at just 165g
Cons
- No auto-sensing motor — one speed for all beard types
- Heads don't flex as independently as Series 5000
If you don't need the Series 5000's extras, this delivers 80% of the performance at 60% of the price — smart buy for light daily shavers.
Editor's Note
This is the tier where most UK grooming reviewers say diminishing returns kick in — the jump from £80 to £200 is far less noticeable than £30 to £80. Braun Series 5 with a cleaning station is widely considered the best overall value in electric shavers in the UK market. Buy during Black Friday or Amazon Prime Day for the biggest discounts — the Series 5 regularly drops 30-40% off RRP.