Best Dog Treats UK
Finding decent dog treats in the UK means navigating a wall of options at Pets at Home and Amazon — some genuinely nutritious, others mostly filler and sugar. The best treats balance taste (your dog's vote) with clean ingredients (your vet's vote). Whether you're reward-training a puppy or just want something healthy for your old Labrador, these picks are widely available and well-reviewed by UK dog owners.
What to Look For
- 1Check the ingredient list — meat should be the first ingredient, not cereals or derivatives. UK-made treats from brands like Lily's Kitchen and Forthglade tend to have cleaner labels.
- 2For training, choose small, soft treats that can be broken into pea-sized pieces. Hard biscuits slow down training sessions because your dog stops to chew.
- 3Grain-free isn't automatically better — only switch to grain-free if your vet has identified a specific intolerance. Many dogs do fine with whole grains.
- 4Watch the calorie count. Treats should make up no more than 10% of your dog's daily intake. PFMA (UK pet food trade body) guidelines recommend adjusting meal portions on heavy training days.
- 5Store opened bags in airtight containers. UK kitchen humidity, especially in winter with central heating, can make soft treats go stale or mouldy faster than the packet suggests.
Our Top Picks
Lily's Kitchen Training Treats for Dogs
Pros
- Made with real chicken and blueberries — no meat meal or derivatives
- Small size ideal for training without overfeeding
- Soft texture breaks apart easily for tiny reward pieces
- Stocked in most UK supermarkets and Pets at Home
Cons
- Pricier per gram than supermarket own-brand treats
- Resealable bag doesn't always seal properly
Clean-label UK brand with small, soft treats perfect for training — widely available in UK supermarkets and pet shops.
Fish4Dogs Sea Jerky Tiddlers
Pros
- 100% white fish skin — single protein source
- Rich in omega-3 for coat and joint health
- Low fat at under 2% — suitable for weight-conscious dogs
- Strong fishy smell dogs love (even if owners don't)
Cons
- Firm texture not ideal for fast-paced training
- Fish smell lingers on hands and treat pouch
Single-ingredient fish treats with omega-3 benefits — excellent for dogs with chicken or beef sensitivities.
Forthglade Natural Soft Bite Treats
Pros
- Made in Devon with named meat sources
- Soft enough to tear into smaller training pieces
- No artificial colours, flavours or preservatives
- Good value — larger 90g bags often under £3
Cons
- Contains some cereals (not fully grain-free)
- Fewer flavour varieties than Lily's Kitchen
Devon-made soft treats with simple ingredients and a price that undercuts most premium competitors.
Pedigree Dentastix Daily Dental Chews
Pros
- Clinically proven to reduce tartar by up to 80%
- X-shape design reaches between teeth
- Individually wrapped for freshness and portion control
- Widely available in every UK supermarket
Cons
- Contains cereals and sugars — not a natural treat
- Not suitable for dogs under 5kg
The UK's most popular dental treat — not the cleanest label but genuinely effective at reducing plaque buildup.
Wagg Training Treats
Pros
- 125g bag lasts weeks of daily training sessions
- Tiny bite-size pieces perfect for repetitive reward training
- Very affordable at around £1.50-£2 per bag
- Available in most UK supermarkets and Wilko
Cons
- Contains derivatives and cereals — not a clean-label option
- Can crumble in pockets and treat bags
Budget-friendly training treats in large bags — not the cleanest ingredients but dogs love them and the price is hard to beat.
Editor's Note
UK supermarkets like Tesco and Sainsbury's now stock surprisingly good own-brand natural treats at half the price of premium brands — worth checking before paying a premium. For training specifically, soft treats with a strong smell (fish or liver) get the fastest response. Lily's Kitchen and Forthglade are the go-to UK brands that most vets are comfortable recommending.