UK Head-to-Head · Pets

Lily's Kitchen vs Forthglade Dog Food UK: Which Is Better in 2026?

By Bikram NathResearched from UK Amazon listingsUpdated 2026-06-252 products compared

The short answer

Forthglade wins on nutrition per pound spent — its 75–80% meat content is higher than Lily's Kitchen at a lower price per tray, making it the better choice for owners who prioritise meat-first feeding.

Best on features

Forthglade Complete Grain Free Wet Dog Food

Best on value

Forthglade Complete Grain Free Wet Dog Food

Disclosure: As an Amazon Associate I earn from qualifying purchases. This comparison contains Amazon affiliate links, and we may earn a commission — but it never changes our verdict.

Lily's Kitchen and Forthglade are the two most trusted premium natural dog food brands in the UK, and choosing between them is a genuine dilemma for health-conscious dog owners. Both brands are certified natural with no artificial preservatives, flavourings, or colours. Both are made in Britain. Both are significantly more expensive than mainstream supermarket dog food — and both have passionate owner communities who swear by them. The key differences lie in format and formulation: Lily's Kitchen specialises in cooked recipes with a broader dry food range, while Forthglade built its reputation on 85%+ meat content cold-pressed and gently-baked wet trays. UK prices sit at around £2.50–3.50 per day for an average 15kg dog eating either brand, versus around £0.80–1.20/day for mainstream brands like Pedigree or Winalot. This comparison covers their core wet food range — the most popular format for UK dog owners — and gives you a clear picture of which brand delivers better nutrition per pound spent.

Lily's Kitchen

Lily's Kitchen

Lily's Kitchen Complete Wet Dog Food

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Forthglade

Forthglade

Forthglade Complete Grain Free Wet Dog Food

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Specs Comparison

SpecLily's Kitchen Complete Wet Dog FoodForthglade Complete Grain Free Wet Dog Food
Meat Content60–65% named meat75–80% named meat (winner)
Grain Free OptionsYesYes — core range is grain free
CertificationsCertified natural, FEDIAF guidelines compliantCertified natural, made in Devon, UK
Formats AvailableTins, pouches, dry kibble, training treats (winner)Trays, cold-pressed dry, hand-baked treats
Country of OriginUKUK (Devon)
Suitable ForPuppies, adults, seniors (separate ranges)Puppies, adults, seniors, working dogs

Pros & Cons

Lily's Kitchen Complete Wet Dog Food

Pros

  • 60–65% named meat content with identifiable protein sources (no 'meat derivatives')
  • Broader product range than Forthglade — dry food, training treats, and dental chews available in same brand
  • Widely stocked in UK supermarkets (Tesco, Waitrose, Sainsbury's) making it easy to buy in emergencies
  • Clear life-stage segmentation (puppy, adult, senior) with appropriately adjusted nutrition profiles

Cons

  • More expensive per gram of meat content than Forthglade when comparing like-for-like wet food
  • Some recipes contain vegetables as fillers — not ideal for dogs on strict elimination diets

Forthglade Complete Grain Free Wet Dog Food

Pros

  • 75–80% named meat content per tray — among the highest of any mainstream UK wet dog food brand
  • Made in Devon with British-sourced meat wherever possible — strong provenance credentials
  • Grain free core range suits dogs with wheat or grain sensitivities without needing specialist vet food
  • Typically 10–20% cheaper per tray than equivalent Lily's Kitchen tin for same-size dog

Cons

  • Narrower retail availability — mainly online (Amazon, Zooplus) and Pets at Home; fewer supermarket stockists than Lily's Kitchen
  • Tray format is less convenient than tins for camping or travel

Our Verdict

Forthglade wins on nutrition per pound spent — its 75–80% meat content is higher than Lily's Kitchen at a lower price per tray, making it the better choice for owners who prioritise meat-first feeding. Choose Lily's Kitchen if you want to buy dog food alongside your weekly supermarket shop, or if you need a complete single-brand solution covering dry food, wet food, and treats without switching brands.

Best for Budget

Forthglade Complete Grain Free Wet Dog Food

Best for Features

Forthglade Complete Grain Free Wet Dog Food

Our process

How we choose our picks

We don’t lab-test products ourselves. Instead we synthesise the strongest independent evidence — current Amazon UK listings, verified-buyer feedback, published specs and UK pricing — into clear, honest recommendations. We earn a commission if you buy through our links, but that never changes which products we rank.

  • Current UK availability

    We only shortlist products actively listed and in stock on Amazon UK, checked against live catalogue data — not last year’s models.

  • Publicly visible buyer feedback

    We look at how each product is received by UK shoppers — its overall rating standing and the praise or complaints that recur in public reviews — rather than relying on a single reviewer’s opinion.

  • Published specs & value

    We compare manufacturer specifications, typical UK price bands, warranty and running costs so each pick is right for a real budget and use-case.

  • UK-specific fit

    We factor in UK voltage, plug/fitting standards, CE/UKCA marking and Consumer Rights Act cover — details that generic global lists miss.

More about our standards on the About page.

Buying Guide

  • 1Check the first ingredient on the label — it should be a named meat (e.g., 'chicken', 'lamb') not a vague term like 'meat derivatives' or 'animal by-products'
  • 2Calculate cost per gram of protein, not per tin — a smaller 395g tray with 80% meat delivers more nutrition than a larger 400g tin with 60% meat at the same price
  • 3Transition to any new food gradually over 7–10 days (25% new food, 75% old food, then 50/50, then 75/25) to avoid digestive upset — this applies to both Lily's Kitchen and Forthglade
  • 4Buy in bulk from Amazon or Zooplus to reduce per-unit cost — both brands are significantly cheaper in 24-pack cases than individual trays
  • 5Match the recipe to your dog's life stage — puppy formulas have higher protein and calcium ratios that are unsuitable for adult dogs long-term; always check the 'complete' vs 'complementary' label

Editor's Note

UK vets and nutritionists consistently note that wet food with 70%+ named meat content (where the species is identified, e.g., 'chicken' not 'poultry') is nutritionally superior to lower meat content alternatives for most dogs. Forthglade's Devon-made trays meet this threshold across the entire range. Lily's Kitchen competes strongly on variety and dry food quality — their Cold Pressed range is particularly well-regarded by UK dog trainers for use as high-value training rewards. Neither brand should be treated as interchangeable with vet prescription diets for dogs with diagnosed conditions — always consult your vet before switching a dog with a known health issue.

Our Take

Both are proper British brands with genuine commitment to UK-sourced ingredients, which is rare in a market dominated by multinational pet food conglomerates. Forthglade is the better value — their complete meals cost about 20-30% less per serving than Lily's Kitchen while using comparable ingredient quality. Lily's Kitchen has better supermarket availability; you'll find it at Tesco, Sainsbury's, and Waitrose, while Forthglade is better represented at Pets at Home and independent pet shops.

Honourable Mentions

Butternut Box Fresh Dog FoodUK's leading fresh-cooked subscription dog food — human-grade ingredients, delivered frozen; significantly more expensive but maximum nutrition for health-focused ownersView on Amazon
Barking Heads Bowl Lickin' Chicken DryPopular UK dry dog food with named-meat first ingredient at a mid-range price — good bridge between premium and budget for owners on tight budgetsView on Amazon
Naturo Adult Natural Wet Dog FoodAffordable UK-made natural wet food with no artificial additives — best budget alternative to Lily's Kitchen and Forthglade at under £1.20 per trayView on Amazon

Questions & answers

Frequently asked questions

Is Lily's Kitchen or Forthglade better for dogs with sensitive stomachs?
Forthglade's grain free range is generally better for dogs with grain sensitivities or sensitive digestion, due to its simpler ingredient list and higher meat content with fewer vegetable fillers. Lily's Kitchen also has grain-free options but some recipes include more plant-based ingredients. For severe digestive issues, consult your vet before switching to either brand.
Where can I buy Forthglade dog food in the UK?
Forthglade is available on Amazon UK, Zooplus, Pets at Home, and the Forthglade website directly. It has limited supermarket availability compared to Lily's Kitchen, which is stocked in Tesco, Waitrose, and Sainsbury's. Buying in bulk online (24-pack trays) gives the best price per tray.
How much does it cost to feed a dog Lily's Kitchen per month in the UK?
For an average 15kg adult dog eating Lily's Kitchen wet food exclusively, expect to spend approximately £55–75 per month. Using their dry kibble as a base with wet food toppers reduces this to around £35–50 per month. Forthglade typically costs 10–20% less per daily portion for an equivalent-sized dog.
Is premium dog food worth the extra cost in the UK?
For most dogs, premium natural food with named meat as the first ingredient (like Lily's Kitchen or Forthglade) does deliver measurable benefits: better coat condition, firmer stools (easier to pick up), and fewer filler-related digestive upsets. Whether it justifies 3× the cost of mainstream brands depends on your dog's health, age, and breed. Dogs with allergies, sensitivities, or coat problems often respond noticeably better to higher-quality ingredients.

Further Reading

Affiliate disclosure: As an Amazon Associate I earn from qualifying purchases. This comparison contains affiliate links. If you purchase via our links, UKPicks may earn a commission at no extra cost to you. This does not influence our rankings.